Campaign ‘updates’ are posts on a campaign that are continuations of its story. They’re an important part of campaign success – they create transparency between you and your supporters and provide more shareable material to help promote your project. Updates can be about anything, from what the funds are being used for to shipping delays for reward items.
Part 1: What are campaign updates? #
What’s written in a campaign story is only the beginning – no matter which platform is being used, no matter what the project is, there is always a story, and that story continues as the campaign collects funds. Project owners use this tool to keep supporters informed about what the funds are being used for.
When the campaign owner posts an update, notifications are emailed to all supporters who either donate or subscribe to a campaign. In the email notification will be a link to the update. ‘Unsubscribe’ options will always be provided at the end of the email in case you change your mind about receiving them (for information on unsubscribing from other ConnectionPoint platform emails, view this article).
Part 2: Where are they viewed? #
Click the ‘Updates’ tab in the story section of the campaign.
Part 3: How to add a new update #
Open your ‘Update’ story tab to view the editor. Here, your updates are sent to all past contributors and subscribers (unless they’ve unsubscribed from receiving updates). For updates you’d like to send to certain people only, you can do so in the Communications Centre.
You can add pictures and/or video to your update (1), schedule it to send on a specific day and time (2), send it immediately (3), or save it to finish and send or schedule it later (4).
Once you post your update, you’ll be prompted to share it. Sharing (if within your privacy comfort zone) is an important factor of success! Check out these articles to learn more:
Part 4: Editing, sharing, and deleting updates #
At the bottom of each update, you’ll find options to Share (via Twitter, LinkedIn, and Facebook only), edit, or delete your update.