Quick answer:
Keep it all (KIA), where you keep all funds as they come in, is for when your project can move forward without all of the funds you set your goal at.
All or nothing (AON), where you collect pledges until you reach your goal, is when you need ALL of the funds before you can begin your project.
Important: You cannot change your mind partway through. Campaigns are created as either All or Nothing or Keep it all must remain that way. You will have to start a new campaign if you would like to switch from one to the other.
Keep It All #
Our Keep It All funding type lets you keep the money you receive, regardless of the amount raised or how long the campaign takes. Contributions are processed immediately and deposited into the PayPal or Stripe account listed on your campaign at the time of the transaction, giving you quick access to the funds.
To select this Funding Method when you create your campaign, click the radio button next to Keep it all when you get to the “Details” page:
All Or Nothing #
Our All Or Nothing funding type will pre-approve contributions when made, but it won’t complete the transactions until the campaign reaches its goal by the deadline. This type is perfect for causes, projects and businesses that need to raise a minimum amount to proceed. After reaching the goal on an All or Nothing campaign, you manually trigger your pledges to become payments. Then, the campaign is switched to a Keep-it-all, the goal can be increased, and the deadline can be adjusted for you to continue the campaign for as long as you need. Or you can finish the campaign and go forth with your project! Huzzah!
To select this Funding Method when you create your campaign, click the radio button next to All or nothing when you get to the “Details” page:
