The campaign time limit depends on the campaign’s type.
Click here to learn the differences between campaign types.
Keep-it-all Campaigns:
There is no time limit for keep-it-all campaigns! Go nuts! (But there IS still value to having a deadline. Click here to read our Fundraiser blog about the psychology behind online fundraising). This article explains what happens when a KIA campaign hits its deadline, but generally, a keep-it-all campaign can continue for as long as you need it. We even provide an option for all-or-nothing campaigns to roll over into keep-it-all campaigns if they are successful. This allows you to continue to collect funds for a project (as long as you continue to have a need for this campaign’s project) or to continue your AON reards-based campaign as a storefront.
All-or-nothing Campaigns:
You set your campaign time limit to a maximum of 60 days. This will allow enough time for you to market your campaign for success; anything longer than that is rarely successful. Plus, you do not want to hold onto pledges too long, as that increases the chances of payments not coming through. The recommended duration of AON campaigns is 30 days. This article explains what happens when an AON campaign hits its deadline.
