Most layouts prominently show the campaign’s stats alongside the media gallery at the top of the campaign. If you choose a layout with stats showing and you’d like to remove them, consider why first and if it’s truly best for your campaign.
We’ll go over how you can do this; then, we can chat about why it’s important to show these stats for your campaign.
STEP 1 – Click ‘Settings’ and then ‘Privacy’ in the navigation menu.
STEP 2 – Click ‘Hide’ under Campaign stats. Don’t forget to save.
Now it’s time to chat about hiding your funds raised!
Campaign stats are handy features to help psychologically encourage contributions. If a supporter does not see a goal or amount raised to that goal, or a deadline, they may wonder about the feasibility of your campaign. Even if they trust your organization, this extra transparency can significantly affect your success.
There are legitimate reasons to hide stats… perhaps this is a long, ongoing campaign for operational costs, and you are using your campaign as a landing page for general or recurring donations. However, in that case, we suggest using the Donation Form layout instead of a Standard one, as it automatically hides campaign stats and is a much more effective template.
Learn more about the psychology of crowdfunding in our blog.
