Connect your Facebook Pixel (aka Meta Pixel) ID to your campaign and track conversion from Facebook.
What is Facebook Pixel? #
Pixel is a tool provided by Meta that allows website owners to track user activity and then use that data to optimize and target their platform ads to reach the right audience.
Why would this integration be useful? #
Here are a few ways this could be helpful for your campaign:
- Track website visitors
- Track the number of people who visit your campaign, the amount of time they spend there, and other actions they take (such as contributing).
- Create custom audiences
- Based on the information collected, you can create custom audiences of people who visited your campaign or have taken certain actions, such as adding a reward but backing out before completing the transaction. You can then use these custom audiences to target your Facebook ads more effectively.
- Optimize your ads for conversions
- Optimize your Facebook ads to increase your contributions or reward claims, and Facebook will show your ads to people who are more likely to support you.
- Measure campaign success
- By tracking website visitors and conversions, you can measure the success of your campaign and make adjustments as needed. For example, perhaps you need to look at rewriting your story.
How to connect Facebook Pixel to your campaign. #
Individual (personal) campaigns click here.
