The social media summary and how to change it.

The social media summary is the section of text automatically shared with social media posts and on larger widgets.

What is the social media summary? #

This summary is the message that appears in places such as social media posts:

And widgets:

How to edit the social media summary #

With the visual editor open, you’ll see this option under the share bar, and you can edit right here. Make sure to hit ‘Apply’! *Your campaign visitors won’t see this section*

What should you include? #

Crafting a concise and compelling social media summary for a crowdfunding campaign within a 200-character limit requires focusing on key elements that grab attention and convey the essence of your project. Here are some tips:

1. Core Message:
   • Communicate the core message or value proposition of your project. What makes it unique or compelling?
2. Call to Action:
   • Encourage action. Use verbs that prompt readers to engage or visit the campaign page.
3. Campaign Title or Hashtag:
   • Include your campaign title or a memorable hashtag if applicable. Make it easy for people to find and share.
4. Emotion and Urgency:
   • Infuse emotion or urgency to create a sense of importance, letting everyone know why they should act now.
5. Key Benefit:
   • Highlight a key benefit or outcome backers can expect. What problem does your project solve?
6. Visual Appeal:
   • If possible, use emojis or symbols to add visual appeal and convey emotions succinctly.

Here’s an example:

“Revolutionize your commute with our eco-friendly smart bike 🚴‍♂️. Support now for exclusive perks! #GreenCommute”

This example incorporates the core message (eco-friendly smart bike), a call to action (Support now), a visual element (emoji of a bike), and a hashtag for easy tracking and sharing.

Remember to tailor the summary to your specific project, emphasizing what sets it apart and why people should be excited to support it.