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Have you ever wondered why some campaigns raise thousands of dollars while others struggle to reach their stretch goals? Do you ever stop to think about the story behind these campaigns, and how they affect potential supporters?

The most important part of your crowdfunding campaign is the story. The most difficult part of your campaign to create is the story.

We will go over the following:

  • FundRazr’s 7 steps to campaign storytelling to drive more donations
  • WHY the campaign story is so critical and how it can affect how fast you can reach your fundraising goal
  • Best tips and tricks on the writing process to convert more supporters into giving

About our Speaker, Shan Reeb:
Shan Reeb is the Senior Digital Fundraising Strategist for ConnectionPoint. She’s worked on hundreds of crowdfunding campaigns for a massive variety of projects, from large multi-national organizations down to individuals with a simple idea. She also volunteers as a fundraising coordinator for Rabbitats Rescue Society – an organization that rescues and rehomes abandoned rabbits and educates the public on their care.
A passionate story writer, Shan’s favourite part of working on crowdfunding is finding the story in every project. Her first novel is currently with an editor and she’s impatient to bring it to the world!

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