Video
Slides
A perfect campaign will still fail if there’s no one around to see it. Learn how to connect your current network with your campaign, drive new supporters, and take success to the next level in 2023.
We go over:
- The dual paths of promotion:
- How to engage your current crowd
- How to grow your crowd
- How your organization should be doing the content marketing “20/80 rule”
- How to build, buy, and borrow a crowd
- Tips & tricks to successfully promote your campaign
About our Speaker, Shan Reeb:
Shan Reeb is the Senior Digital Fundraising Strategist for ConnectionPoint. She’s worked on hundreds of crowdfunding campaigns for a massive variety of projects, from large multi-national organizations down to individuals with a simple idea. She also volunteers as a fundraising coordinator for Rabbitats Rescue Society – an organization that rescues and rehomes abandoned rabbits and educates the public on their care.
A passionate story writer, Shan’s favourite part of working on crowdfunding is finding the story in every project. Her first novel is currently with an editor and she’s impatient to bring it to the world!
