Optimizing for fundraising campaign success

Fundraising campaign success begins with optimizing your campaign – by which we mean focusing on effective storytelling, imagery, and videos. 

Supporters nowadays want to know their contribution’s impact on the world; your story will communicate that to them. Our articles on the 7 Steps to Effective Campaign Storytelling guides you through these suggested components:

1. Agreeable opening line
2. Description of the problem you’ve identified
3. Description of your solution to that problem.
4. Outline the ‘gap’ between the problem and solution (i.e. why the solution can’t yet be carried out).
5. Units of impact showcasing to your supporters how they are heroes of the campaign by helping you fill that gap.
6. Call to action #1: Contribute to campaign
7. Call to action #2: Share the campaign

*Are you crowdfunding for a medical campaign with CoCoPay? View these special story-writing suggestions.

Pictures are crucial to your supporters’ emotional connection to your campaign. For the most effective images, consider our guidelines in the Campaign Success Toolkit.

As pictures are more impactful than words for emotional impact, video can be more powerful than pictures. Particularly important for those who might not read your story, videos help drive home your message by putting words to imagery in a quick and easy-to-remember way. A video doesn’t have to be long or professionally created, either! The Campaign Success Toolkit also has a section on videos.

See this article in our Help Centre about adding your campaign cover photo and video.