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Learn how crowdfunding for animal welfare – be it for a shelter, sanctuary, rescue, adoptions, or individual causes – is made easy with PetFundr through this step-by-step guide to setting up your profile and campaigns.

Digital fundraising – or ‘crowdfunding’ – for animal welfare can seem daunting with so many aspects of the operations requiring funding, plus all of the different animals with stories to tell. Then, there may be tax-deductible receipts for supporters to consider, various staff or volunteers with hands in multiple projects, and definitely not enough time to figure out what information to put where or how to write a story.

Through this toolkit, we’ll take you step-by-step through every aspect of running smooth and effective campaigns on PetFundr. You’ll find:

  • Profile and campaign tours
  • Checklists of what you need to get started
  • How-to’s and best practices of how to customize your organization profile
  • Information on payment processing, pricing, and how to choose what’s best for your organization
  • Step-by-step instructions on setting up automatic tax receipts
  • Layout examples and use-case scenarios
  • How to set up and manage multiple campaigns and staff/volunteer members for each campaign
  • Reward guide – discover how rewards can boost your campaigns’ success
  • How to collect supporter information
  • Transaction details
  • How to use SmartWidgets
  • FAQ

Click to download the Animal Welfare Organization Toolkit:

Have questions?

We’re here for you! Our Discord channel is a place to connect with other digital fundraisers and the PetFundr team to ask questions, seek advice, and share strategies. But if you don’t do Discord, feel free to email us at

Ready to go?

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