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Put the ‘crowd’ into crowdfunding!

Your campaign’s success comes from the crowd you bring in, so if you do not quite have the audience you need, you must grow that crowd first!

So where does one get their crowd? This toolkit is for those newer to this world who have either no crowd or too small of a crowd to fund their causes. Take some of these ideas – or all of them – and remember that this is a cyclical process: your current crowd, no matter how small, is going to help you grow!

We begin with your audience. If you have read our Campaign Promotion Toolkit, you’ll see the same table for defining the audience you need. After all, how will we build, buy, or borrow a crowd if we don’t know who to look for?

*Please consider the environment before printing. Try copying and pasting or recreating tables on your own.*

Have questions?

We’re here for you! Our Discord channel is a place to connect with other digital fundraisers and the FundRazr team to ask questions, seek advice, and share strategies. But if you don’t do Discord, feel free to email us at

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