Dive into the complete journey of campaign promotion, from the crucial pre-launch phase to ongoing post-launch strategies. Learn to build your email lists, leverage the power of social media, get over the ‘mid-campaign slump,’ and nurture your supporter community once it finishes.  

Learning objectives: 

By the end of this webinar, you will learn to: 

• Identify characteristics of the ideal audience to target for your campaign
• Create a comprehensive pre-launch plan to mobilize your current crowd and expand your email lists with new subscribers
• BUILD, BUY, and BORROW audiences to help reach your campaign goal
• Craft engagement plans to address post-launch slumps in campaign activity
• Utilize analytical tools to determine the effectiveness of your strategies and modify them accordingly