Released on September 23rd, 2025 @10:15PM PT
We’re excited to share the latest updates designed to improve transparency, usability, and campaign performance across our platform. Here’s what’s new:
📊 Fathom Analytics Integration (Organizations & Enterprises)
Organizations and Enterprises can now leverage Fathom Analytics to gain deeper insights into campaign engagement:
- Track visits, session duration, referrers, and event completions (e.g., contribute clicks, video plays, shares).
- Cleaner, simpler setup compared to Google Analytics.
- Built for privacy-conscious teams who want actionable data without the clutter.
- To configure for your Enterprise:
- Navigate your Enterprise’s Manage -> Settings -> Basics page.
- Go to the “Enable Fathom Analytics” toggle and switch it on.
- Sign up for Fathom by selecting the “Sign up” link under the toggle.
- Enter your fathom Site ID & a passworded URL by following the on-screen instructions.
- Decide whether you want to allow your organizations to do the same by leaving the “Allow Organizations to configure Fathom Analytics for their campaigns” checkbox unselected or by selecting it.
- Save your settings.
- Navigate to your Enterprise -> Report -> Analytics page and dive into your new insights!
- To configure for your Organization:
- Ensure your Platform or Enterprise has the feature enabled for you.
- Navigate to your Organization’s Manager -> Integrations page
- Go to the “Enable Fathom Analytics” toggle and switch it on.
- Sign up for Fathom by selecting the “Sign up” link under the toggle.
- Enter your fathom Site ID & a passworded URL by following the on-screen instructions.
- Save your settings.
- Navigate to your Organization -> Report -> Analytics page, select the “Traffic” tab and dive into your new insights!
💸 Transparent Payment Breakdown
We’ve added a detailed breakdown of each transaction to clarify the difference between total and net contribution amounts:
- Shows exactly where funds go—fees, platform costs, and payout details.
- Designed to support all four pricing models and their variations.
- Aimed at reducing confusion and increasing contributor confidence.
- To view payment breakdowns:
- Navigate to your campaign, organization or enterprise’s Report -> Transactions page.
- Select the net amount (blue link) for any transaction.
📱 Enhanced Sharing Experience
- Added a link in the share pop-up to trigger native sharing options on mobile and tablet devices.
- Makes it easier for users to spread the word across their favorite apps.
- To trigger native sharing options:
- Select the share button on any campaign from your mobile device or tablet.
- Select the “Share to…” button.
🛠️ Other Improvements
- Minor bug fixes and performance enhancements.
