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Pekka Harju-Autti

Individual
1 contribution made Member since May 2020
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Pekka is the founder and CEO of Vajrakila Innovations ltd, which creates digital solutions for empowering  people to act for the planet. It has currently three core innovations: Treebuddy, Envirate and Healthrate.

The slogan of this 100% impact-driven company is "Humanity making peace with mother earth'. The company works along the lines of Transformational Entrepreneurship, as defined by Miller and Collier (2010) in their article “Redefining entrepreneurship: a virtues and values perspective”:

“We define Transformational Entrepreneurship as the creation of an innovative virtue-based organization for the purpose of shifting resources into an area of higher purpose and greater value under conditions requiring an holistic perspective. An investor in a transforming entrepreneurial venture would knowingly be seeking a holistic rather than purely economic return. Transformational Entrepreneurship transcends economic terms and emphasizes the centrality and value of people, their vocations, and the many levels of relationality involved in entrepreneurship, in addition to the technical aspects of the business.” 

Pekka works also as a Ministerial Adviser at the Ministry of the Environment, Finland.

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