{"id":7531,"date":"2026-04-14T11:14:08","date_gmt":"2026-04-14T18:14:08","guid":{"rendered":"https:\/\/connectionpoint.com\/help\/?post_type=docs&p=7531"},"modified":"2026-04-14T11:32:24","modified_gmt":"2026-04-14T18:32:24","password":"","slug":"what-are-units-of-impact","status":"publish","type":"docs","link":"https:\/\/connectionpoint.com\/help\/docs\/what-are-units-of-impact\/","title":{"rendered":"What are Units of Impact"},"content":{"rendered":"\n

Units of Impact translate a donation amount into a tangible, real-world outcome. Rather than asking supporters to give \u201c$15 a month,\u201d you can show them that $15 a month provides school supplies for one student. This language connects money to meaning, helping donors understand the impact of their contributions.<\/p>\n\n\n\n

Units of Impact are especially powerful when paired with recurring contributions, because they reinforce value on an ongoing basis – reminding supporters every month of the change they\u2019re helping to create.<\/p>\n\n\n\n

\ud83d\udca1  Why Units of Impact work<\/strong><\/td><\/tr>
  \u2022  Donors give more when they understand the concrete outcome of their contribution.<\/td><\/tr>
  \u2022  Recurring donors are more likely to stay when reminded of their ongoing impact.<\/td><\/tr>
  \u2022  Descriptive amounts reduce decision fatigue and guide supporters to a giving level.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Recurring Contributions<\/h2>\n\n\n\n

Recurring contributions allow supporters to give automatically on a regular schedule – monthly, quarterly, or annually. For campaign organizers, this creates predictable, sustainable income. For donors, it\u2019s a low-effort way to sustain long-term change.<\/p>\n\n\n\n

When you combine recurring contributions with Units of Impact, each giving tier becomes a subscription to a specific, ongoing outcome. Supporters aren\u2019t just setting up a payment – they\u2019re committing to a result.<\/p>\n\n\n\n

Using Descriptive Amounts to Build Tiers<\/h2>\n\n\n\n

Descriptive amounts attach a label or outcome to each suggested donation level. Instead of a plain number, supporters see:<\/p>\n\n\n\n

Without descriptive amounts<\/strong><\/td>With descriptive amounts<\/strong><\/td><\/tr>
$5 \/ month $15 \/ month $30 \/ month $50 \/ month<\/td>$5 \/ month – Feeds 1 child for a week
$15 \/ month – Provides school supplies for 1 student
$30 \/ month- Sponsors a child\u2019s education for a month
$50 \/ month – Funds a classroom for one week<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Creating Rewards for Each Tier<\/h2>\n\n\n\n

Each recurring tier can include its own thank you message or reward. Rewards are a way to acknowledge your supporters\u2019 ongoing commitment and give them something tangible in return. They can range from a personalized email to exclusive access, merchandise, or recognition.<\/p>\n\n\n\n

Rewards work alongside Units of Impact: the unit explains what the money does, and the reward acknowledges the person giving it.<\/p>\n\n\n\n

Example: Tiered Rewards Structure<\/h3>\n\n\n\n
Monthly Amount<\/strong><\/td>Unit of Impact<\/strong><\/td>Thank You \/ Reward<\/strong><\/td>Tier Name<\/strong><\/td><\/tr>
$5 \/ month<\/strong><\/td>Feeds 1 child for a week<\/td>Personal thank-you email<\/td>Supporter<\/td><\/tr>
$15 \/ month<\/strong><\/td>Provides school supplies for 1 student<\/td>Monthly impact update newsletter<\/td>Champion<\/td><\/tr>
$30 \/ month<\/strong><\/td>Sponsors a child\u2019s education for a month<\/td>Exclusive digital badge + impact report<\/td>Advocate<\/td><\/tr>
$50 \/ month<\/strong><\/td>Funds a classroom for one week<\/td>Name listed on donor wall + all above<\/td>Hero<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How to Set This Up on Your Campaign<\/h2>\n\n\n\n

<\/p>\n\n\n\n

1. Enable Recurring Contributions:<\/strong> In your campaign settings, navigate to Contribution Options and toggle on Recurring Contributions. Choose the frequency options you want to offer (monthly is most common).<\/td><\/tr>
2<\/strong>. Enable Recurring Contributions<\/strong>: In your campaign settings, navigate to Contribution Options and toggle on Recurring Contributions. Choose the frequency options you want to offer (monthly is most common).<\/td><\/tr>
3. Enable Recurring Contributions<\/strong>: In your campaign settings, navigate to Contribution Options and toggle on Recurring Contributions. Choose the frequency options you want to offer (monthly is most common).<\/td><\/tr>
4<\/strong>. Preview and Publish:<\/strong> Use the campaign preview to see how your tiers appear to donors. Check that the impact language and rewards are clear, then publish your campaign.<\/td><\/tr>
5<\/strong>. Write Your Units of Impacts: <\/strong>For each amount, define the specific unit of impact. Be concrete: “feeds 1 child for a week” is stronger than “helps feed children.” Use numbers wherever possible<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Tips for Effective Units of Impact<\/h2>\n\n\n\n
    \n
  • Be specific and verifiable. Donors trust impact claims that are grounded in real programme costs or outcomes.<\/li>\n\n\n\n
  • Keep language simple. Avoid jargon – write as if explaining to someone unfamiliar with your cause.<\/li>\n\n\n\n
  • Use a human scale. \u201c1 child\u201d or \u201c1 classroom\u201d resonates more than aggregate numbers.<\/li>\n\n\n\n
  • Align rewards with tiers. Higher tiers should feel more exclusive, but all rewards should feel meaningful.<\/li>\n\n\n\n
  • Refresh your impact language periodically. As your programme grows, update the descriptions to reflect current costs and outcomes.<\/li>\n\n\n\n
  • Send impact updates. Use automated thank-you emails to remind recurring donors of their ongoing unit of impact each month.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Units of Impact translate a donation amount into a tangible, real-world outcome. Rather than asking supporters to give \u201c$15 a month,\u201d you can show them that $15 a month provides…<\/p>\n","protected":false},"author":1,"featured_media":6036,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[23],"doc_tag":[],"class_list":{"0":"post-7531","1":"docs","2":"type-docs","3":"status-publish","4":"has-post-thumbnail","6":"doc_category-rewards"},"year_month":"2026-04","word_count":638,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"cpadmin","author_nicename":"cpadmin","author_url":"https:\/\/connectionpoint.com\/help\/author\/cpadmin\/"},"doc_category_info":[{"term_name":"Campaign Rewards","term_url":"https:\/\/connectionpoint.com\/help\/help-category\/rewards\/"}],"doc_tag_info":[],"yoast_head":"\nWhat are Units of Impact - ConnectionPoint Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectionpoint.com\/help\/docs\/what-are-units-of-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Units of Impact - ConnectionPoint Help Center\" \/>\n<meta property=\"og:description\" content=\"Units of Impact translate a donation amount into a tangible, real-world outcome. 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