{"id":5126,"date":"2023-08-01T12:23:44","date_gmt":"2023-08-01T19:23:44","guid":{"rendered":"https:\/\/connectionpoint.com\/help\/?post_type=docs&p=5126"},"modified":"2024-02-05T14:24:24","modified_gmt":"2024-02-05T22:24:24","password":"","slug":"how-to-set-up-mailchimp-in-your-organization","status":"publish","type":"docs","link":"https:\/\/connectionpoint.com\/help\/docs\/how-to-set-up-mailchimp-in-your-organization\/","title":{"rendered":"How to set up Mailchimp in your organization"},"content":{"rendered":"\n

Connecting Mailchimp to your account on our platforms is quick and simple! You just need the login information to your Mailchimp account.<\/strong><\/p>\n\n\n\n

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NOTE: This is for organizations only.<\/a><\/em><\/strong><\/p>\n\n\n\n

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Why is this beneficial?<\/strong><\/h3>\n\n\n\n
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Connecting with Mailchimp can offer several benefits for your crowdfunding efforts:<\/p>\n\n\n\n

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  1. Automated Email Marketing<\/strong>: Automatically send emails to your supporters. This includes new campaign announcements and thank you messages. Automated emails help you engage with your donors without manual effort, especially during fundraising campaigns.
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  2. Segmentation<\/strong>: Segment your email list based on various criteria, such as supporter history, location, or engagement level. This segmentation lets you send highly targeted and personalized messages to different groups, increasing your retention.
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  3. Fundraising Campaign Updates<\/strong>: Keep your supporters informed about your fundraising progress, goals, and milestones through regular updates, even if they cannot contribute to the campaign.
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  4. Drip Campaigns<\/strong>: Campaigns can be long-term, and maintaining supporter engagement over time is crucial. You can set up drip email campaigns to send a series of automated emails that nurture your donors and encourage ongoing support.
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  5. Data Analytics<\/strong>: Mailchimp offers useful insights to evaluate the performance of your email campaigns. You can track open, click-through, and conversion rates to comprehend which messages and strategies are more effective. This data can assist you in refining your email marketing approach to optimize your crowdfunding efforts.<\/li>\n<\/ol>\n\n\n\n
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    How to connect Mailchimp<\/strong><\/h3>\n\n\n\n

    There are two steps to connect your Mailchimp:<\/strong><\/h4>\n\n\n\n

    First Step: <\/strong>Click ‘Integrations’ in the navigation menu, then ‘Connect with Mailchimp.’ You will be required to log in with Mailchimp and authorize the connection.<\/p>\n\n\n\n

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    Second Step:<\/strong> When your Mailchimp gets connected, all the organization\u2019s campaigns must be enabled. <\/p>\n\n\n\n

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    Two different actions can be enabled:<\/strong><\/p>\n\n\n\n