{"id":3822,"date":"2023-05-11T15:02:25","date_gmt":"2023-05-11T22:02:25","guid":{"rendered":"https:\/\/connectionpoint.com\/help\/?post_type=docs&#038;p=3822"},"modified":"2023-12-21T11:47:55","modified_gmt":"2023-12-21T19:47:55","password":"","slug":"google-analytics","status":"publish","type":"docs","link":"https:\/\/connectionpoint.com\/help\/docs\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background has-medium-font-size\"><strong>Connect campaigns on any ConnectionPoint platform to Google Analytics to track your traffic and optimize your campaign and its marketing for greater success.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>Why would adding Google Analytics to your ConnectionPoint campaign be useful?<\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With Google Analytics, you can track information about visitors to your campaign and use that information to alter your marketing plans to increase conversion (i.e. more contributions!). <\/p>\n\n\n\n<p>Features to track include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic\n<ul class=\"wp-block-list\">\n<li>See where visitors click your campaign link from, be it a referral from another site, search engine, or direct input. If one source isn&#8217;t working well, you know not to continue putting resources toward marketing there.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Conversion behaviour\n<ul class=\"wp-block-list\">\n<li>What did it take for a visitor to take action on your campaign? Did they contribute immediately, or did they bookmark and return? How helpful this data is depends on what sort of campaign you&#8217;re running. For example, if a cause-based campaign, perhaps you need to revisit your story with more detail to connect with the reader more quickly. <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Bounce rate\n<ul class=\"wp-block-list\">\n<li>See how many visitors leave your campaign without taking any action and how quickly. Time on the campaign can help determine what parts you need to spend time working on. <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Audience\n<ul class=\"wp-block-list\">\n<li>Details what demographics your visitors allow to share: age range, general location, etc. (but no personal information). Helpful for creating your crowd profiles!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>How to add Google Analytics to your campaigns.<\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/connectionpoint.com\/help\/docs\/connect-google-analytics-and-facebook-pixel\" target=\"_blank\" rel=\"noreferrer noopener\">Organizations click here.<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/connectionpoint.com\/help\/docs\/how-to-add-google-analytics-to-your-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">Individuals click here. <\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0dfbf163 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/fundrazr.com\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"106\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"FundRazr logo, click to go to platform\" class=\"wp-image-3757 lazyload\" style=\"aspect-ratio:3.443396226415094;width:189px;height:auto\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer.png 365w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer-300x87.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer-360x105.png 360w\"><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"petfundr.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"PetFundr logo, click to go to platform\" class=\"wp-image-3778 lazyload\" style=\"aspect-ratio:3.3355048859934855;width:173px;height:auto\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-1024x307.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-1024x307.png 1024w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-300x90.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-768x230.png 768w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-360x108.png 360w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60.png 1128w\"><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/crowdfundr.com\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"106\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Crowdfundr logo, click to go to platform\" class=\"wp-image-3758 lazyload\" style=\"aspect-ratio:3.443396226415094;width:189px;height:auto\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer.png 365w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer-300x87.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer-360x105.png 360w\"><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/cocopay.co\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"106\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Cocopay logo, click to go to platform\" class=\"wp-image-3759 lazyload\" style=\"aspect-ratio:3.443396226415094;width:220px;height:auto\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer.png 365w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer-300x87.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer-360x105.png 360w\"><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Connect campaigns on any ConnectionPoint platform to Google Analytics to track your traffic and optimize your campaign and its marketing for greater success. Why would adding Google Analytics to your&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6036,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[49],"doc_tag":[95,110,106],"class_list":{"0":"post-3822","1":"docs","2":"type-docs","3":"status-publish","4":"has-post-thumbnail","6":"doc_category-apps-integrations","7":"doc_tag-crowdfunding-information","8":"doc_tag-google-analytics","9":"doc_tag-integrations"},"year_month":"2026-04","word_count":234,"total_views":"1800","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Shan","author_nicename":"shan","author_url":"https:\/\/connectionpoint.com\/help\/author\/shan\/"},"doc_category_info":[{"term_name":"Apps &amp; Integrations","term_url":"https:\/\/connectionpoint.com\/help\/help-category\/apps-integrations\/"}],"doc_tag_info":[{"term_name":"crowdfunding information","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/crowdfunding-information\/"},{"term_name":"Google Analytics","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/google-analytics\/"},{"term_name":"Integrations","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/integrations\/"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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