{"id":337,"date":"2022-07-19T14:45:14","date_gmt":"2022-07-19T14:45:14","guid":{"rendered":"https:\/\/connectionpoint.com\/help\/?post_type=docs&#038;p=337"},"modified":"2023-11-06T16:19:42","modified_gmt":"2023-11-07T00:19:42","password":"","slug":"keep-it-all-or-all-or-nothing-whats-the-difference","status":"publish","type":"docs","link":"https:\/\/connectionpoint.com\/help\/docs\/keep-it-all-or-all-or-nothing-whats-the-difference\/","title":{"rendered":"Keep-it-all or All-or-nothing campaign&#8230; What&#8217;s the difference?"},"content":{"rendered":"\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background has-medium-font-size\"><strong>Quick answer: <\/strong><br><br><strong>Keep-it-all (KIA), where you keep all funds as they come in, is for when your project can move forward without all of the funds you set your goal at. <\/strong><br> <br><strong>All-or-nothing (AON) campaign, where you collect pledges until you reach your goal, is when you need ALL of the funds before you can begin your project.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Important:<\/strong> You cannot change your mind partway through. Campaigns are created as either All-or-nothing or Keep-it-all must remain that way. You will have to start a new campaign if you would like to switch from one to the other.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>Keep-it-all<\/strong> <strong>campaign<\/strong><\/h3>\n\n\n\n<p>Our Keep-it-all funding type lets you keep the money you receive, regardless of the amount raised or how long the campaign takes. Contributions are processed immediately and deposited into the PayPal or Stripe account listed on your campaign at the time of the transaction, giving you quick access to the funds.<\/p>\n\n\n\n<p>To select this Funding Method when you create your campaign, click the radio button next to Keep it all when you get to the \u201cDetails\u201d page:<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"242\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-5636 lazyload\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled-1-2.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled-1-2.png 686w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled-1-2-300x106.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled-1-2-360x127.png 360w\"><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>Check out these articles for common questions and answers about Keep-it-all crowdfunding campaigns:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/keep-it-all-campaigns-what-happens-when-the-campaign-hits-its-deadline\" target=\"_blank\" rel=\"noreferrer noopener\">What happens when the campaign hits its deadline?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/keep-it-all-campaigns-resetting-the-launch-date\" target=\"_blank\" rel=\"noreferrer noopener\">Can the launch day be reset?<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>All-or-nothing<\/strong> <strong>campaign<\/strong><\/h3>\n\n\n\n<p>Our All-or-nothing funding type will pre-approve contributions when made, but it won\u2019t complete the transactions until the campaign reaches its goal by the deadline. This type is perfect for causes, projects and businesses that need to raise a minimum amount to proceed. After reaching the goal on an All-or-nothing campaign, you manually trigger your pledges to become payments. Then, the campaign is switched to a Keep-it-all, the goal can be increased, and the deadline can be adjusted for you to continue the campaign for as long as you need. Or you can finish the campaign and go forth with your project! Huzzah!<\/p>\n\n\n\n<p>To select this Funding Method when you create your campaign, click the radio button next to All-or-nothing when you get to the \u201cDetails\u201d page:<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"242\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-5633 lazyload\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled.png 692w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled-300x105.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/08\/Untitled-360x126.png 360w\"><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\"><strong>Check out these articles for common questions and answers about All-or-nothing crowdfunding campaigns:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/all-or-nothing-campaigns-what-happens-when-the-campaign-reaches-its-deadline\" target=\"_blank\" rel=\"noreferrer noopener\">What happens when an All-or-nothing campaign hits the deadline?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/all-or-nothing-campaigns-what-happens-when-the-goal-is-reached\" target=\"_blank\" rel=\"noreferrer noopener\">What happens when an All-or-nothing campaign hits its goal?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/all-or-nothing-campaigns-how-to-cancel-a-pledge\" target=\"_blank\" rel=\"noreferrer noopener\">How to cancel a pledge.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/all-or-nothing-campaigns-can-a-pledge-fail-to-become-a-transaction\" target=\"_blank\" rel=\"noreferrer noopener\">Can a pledge fail to become a transaction?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/connectionpoint.com\/help\/docs\/all-or-nothing-campaigns-how-to-change-a-pledged-reward-order\" target=\"_blank\" rel=\"noreferrer noopener\">How to change a pledge reward order.<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Choose wrong or change your mind? You can <a href=\"https:\/\/connectionpoint.com\/help\/docs\/how-to-switch-between-keep-it-all-and-all-or-nothing-campaign-types\" target=\"_blank\" rel=\"noreferrer noopener\">switch your campaign type<\/a>, but ONLY before you launch!<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0dfbf163 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/fundrazr.com\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"106\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"FundRazr logo, click to go to platform\" class=\"wp-image-3757 lazyload\" style=\"aspect-ratio:3.443396226415094;width:189px;height:auto\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer.png 365w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer-300x87.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/FR-logo-for-footer-360x105.png 360w\"><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"petfundr.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"PetFundr logo, click to go to platform\" class=\"wp-image-3778 lazyload\" style=\"aspect-ratio:3.3355048859934855;width:173px;height:auto\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-1024x307.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-1024x307.png 1024w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-300x90.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-768x230.png 768w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60-360x108.png 360w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/05\/petfundr_logo60.png 1128w\"><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/crowdfundr.com\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"106\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Crowdfundr logo, click to go to platform\" class=\"wp-image-3758 lazyload\" style=\"aspect-ratio:3.443396226415094;width:189px;height:auto\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer.png 365w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer-300x87.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CF-logo-for-footer-360x105.png 360w\"><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/cocopay.co\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"106\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Cocopay logo, click to go to platform\" class=\"wp-image-3759 lazyload\" style=\"aspect-ratio:3.443396226415094;width:220px;height:auto\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-src=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer.png\" data-srcset=\"https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer.png 365w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer-300x87.png 300w, https:\/\/connectionpoint.com\/help\/wp-content\/uploads\/2023\/04\/CCP-logo-for-footer-360x105.png 360w\"><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick answer: Keep-it-all (KIA), where you keep all funds as they come in, is for when your project can move forward without all of the funds you set your goal&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6036,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[51],"doc_tag":[100,138,93,99],"class_list":{"0":"post-337","1":"docs","2":"type-docs","3":"status-publish","4":"has-post-thumbnail","6":"doc_category-campaign-fundamentals","7":"doc_tag-all-or-nothing","8":"doc_tag-keep-it-all","9":"doc_tag-platform-information","10":"doc_tag-pledges"},"year_month":"2026-04","word_count":399,"total_views":"3085","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Shannon Belliveau","author_nicename":"shannon","author_url":"https:\/\/connectionpoint.com\/help\/author\/shannon\/"},"doc_category_info":[{"term_name":"Campaign Fundamentals","term_url":"https:\/\/connectionpoint.com\/help\/help-category\/campaign-fundamentals\/"}],"doc_tag_info":[{"term_name":"all-or-nothing","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/all-or-nothing\/"},{"term_name":"keep it all","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/keep-it-all\/"},{"term_name":"platform information","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/platform-information\/"},{"term_name":"pledges","term_url":"https:\/\/connectionpoint.com\/help\/help-tag\/pledges\/"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keep-it-all or All-or-nothing campaign... 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