---
title: Facebook Pixel
description: "**Connect your Facebook Pixel (aka Meta Pixel) ID to your campaign and track conversion from Facebook**. ### **What is Facebook Pixel?** Pixel is a tool provided by Meta that allows website owners to track user activity and then use that…"
url: "https://connectionpoint.com/help/docs/facebook-pixel/"
updated: "2023-12-21"
category: "Help Guide / Apps & Integrations"
tags:
  - crowdfunding information
  - Facebook pixel
  - Meta Pixel
---

# Facebook Pixel

**Connect your Facebook Pixel (aka Meta Pixel) ID to your campaign and track conversion from Facebook**.

### **What is Facebook Pixel?**

Pixel is a tool provided by Meta that allows website owners to track user activity and then use that data to optimize and target their platform ads to reach the right audience.

### **Why would this integration be useful?**

Here are a few ways this could be helpful for your campaign:

- Track website visitors
  - Track the number of people who visit your campaign, the amount of time they spend there, and other actions they take (such as contributing).

- Create custom audiences
  - Based on the information collected, you can create custom audiences of people who visited your campaign or have taken certain actions, such as adding a reward but backing out before completing the transaction. You can then use these custom audiences to target your Facebook ads more effectively.

- Optimize your ads for conversions
  - Optimize your Facebook ads to increase your contributions or reward claims, and Facebook will show your ads to people who are more likely to support you.

- Measure campaign success
  - By tracking website visitors and conversions, you can measure the success of your campaign and make adjustments as needed. For example, perhaps you need to look at rewriting your story.

### **How to connect Facebook Pixel to your campaign.**

**[Organizations click here.](https://connectionpoint.com/help/docs/connect-google-analytics-and-facebook-pixel)**

**[Individual (personal) campaigns click here.](https://connectionpoint.com/help/docs/adding-facebook-pixel-to-your-campaign)**

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