---
title: "Campaign conversion rates & average gift per supporter"
description: "**Conversion rates and average gifts are helpful tools for determining your current campaign's effectiveness plus planning future campaigns.** ### **What are these, and why are they useful?** The **campaign conversion rate** is the percentage of visitors to a campaign who…"
url: "https://connectionpoint.com/help/docs/campaign-conversion-rates-average-gift-per-supporter/"
updated: "2023-08-01"
category: Campaign Management / Campaign Analytics
---

# Campaign conversion rates & average gift per supporter

**Conversion rates and average gifts are helpful tools for determining your current campaign's effectiveness plus planning future campaigns.**

### **What are these, and why are they useful?**

The **campaign conversion rate** is the percentage of visitors to a campaign who contributed to your campaign. Conversion rates indicate how well your campaign story, pictures, rewards, etc., are encouraging visitors to support the campaign. For comparison, around 5% is considered an excellent conversion rate.

The **average gift per supporter** is the average amount of money contributed by individual supporters or backers of the campaign. It is calculated by dividing the total amount of funds raised by the number of supporters or backers.

When planning future campaigns, the conversion rate and the average gift are helpful in determining if your audience is large enough to support the goal:

**Audience size = goal ÷ ave gift per supporter ÷ conversion rate**

### **How to find these numbers in your campaign**

**STEP 1 - Click 'Analytics' in your navigation menu.**

![](https://connectionpoint.com/help/wp-content/uploads/2023/07/Analytics-1-1024x489.png)

**STEP 2 - Find your conversion rate by dividing your Contributions by your Page views (1), and your average contribution is your Average payment (2).**

![](https://connectionpoint.com/help/wp-content/uploads/2023/07/analytics-conversion-1024x363.png)

In this example, the conversion rate is 1756/10409 = .1687 (almost 17%, which is incredible!), and the average payment is $137.94.

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