{"id":931,"date":"2023-03-23T16:22:33","date_gmt":"2023-03-23T23:22:33","guid":{"rendered":"https:\/\/connectionpoint.com\/fundraiserhub\/?p=931"},"modified":"2024-05-21T11:48:58","modified_gmt":"2024-05-21T18:48:58","slug":"the-power-of-fundraiser-update-in-crowdfunding","status":"publish","type":"post","link":"https:\/\/connectionpoint.com\/fundraiserhub\/the-power-of-fundraiser-update-in-crowdfunding\/","title":{"rendered":"The power of fundraiser update in crowdfunding"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Digital fundraising campaign updates bring IMPACT and ENGAGEMENT to your supporters and keep the donations coming!<\/strong><\/p>\r\n\r\n\r\n\r\n

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Your campaign might end when you hit your funding goal or a deadline… but that doesn\u2019t mean the story<\/em> ends too.<\/p>\r\n\r\n\r\n\r\n

The new beds for your women\u2019s shelter arrived, the stray dog you rescued and healed went to a forever home, and the child whose cancer treatment you funded achieved remission \u2013 these are the parts of the story your supporters are excited to hear. Updates are continuous boosts of endorphins they (subconsciously) paid for!<\/p>\r\n\r\n\r\n\r\n

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What is an fundraiser update?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Updates are posts to a campaign\u2019s activity feed. Everyone who contributed to your campaign receives an email notification to let them know to check it out (unless they unsubscribe). This inspires two things:<\/p>\r\n\r\n\r\n\r\n

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    1. More contributions<\/li>\r\n\r\n\r\n\r\n
    2. LOTS of sharing.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
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      More contributions?<\/strong><\/h3>\r\n\r\n\r\n\r\n

      Say I contribute $25 to your campaign to build a community garden in a needy neighbourhood. I get a little boost of dopamine when I see the video of happy kids from underprivileged homes learning to grow their own food, and then I go about my day that much happier.<\/p>\r\n\r\n\r\n\r\n

      Two weeks later, an email pops up in my inbox:<\/p>\r\n\r\n\r\n\r\n

      This campaign you supported posted an update!<\/em><\/p>\r\n\r\n\r\n\r\n

      Before receiving this email, this small campaign with its adorable tiny humans has, unfortunately, slipped my mind. My brain remembers, though; this organization is responsible for that little happy jolt in my day a couple of weeks back.<\/p>\r\n\r\n\r\n\r\n

      I read the update and see how happy a child is to be harvesting the tomatoes he\u2019s grown for his family. My brain is telling me, \u201cAw, we did something good, and this kid is happy,\u201d and I\u2019m flooded with more endorphins.<\/p>\r\n\r\n\r\n\r\n

      Also, I just happened to get paid last week! So, I contribute another $20 to the campaign because, really, you can\u2019t have too many gardens.<\/p>\r\n\r\n\r\n\r\n

      Your updates are bringing supporters back<\/em> to your campaign, where they might be inspired to contribute more.<\/strong><\/p>\r\n\r\n\r\n\r\n

      Here\u2019s a screenshot from a FundRazr campaign’s analytics. Each star represents an update posted.<\/p>\r\n\r\n\r\n\r\n

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      The day of or after posting, there\u2019s a small uptick in donations (depending on if the update is posted at the beginning or end of the day). Even over the Christmas holidays<\/em>, when the majority of North Americans (where this campaign ran) are a tad occupied with a big dude in red clothes coming to visit.<\/p>\r\n\r\n\r\n\r\n

      The point here is twofold: impact and engagement. A focus group study<\/a> of what motivates donors concluded:<\/p>\r\n\r\n\r\n\r\n

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      Donors expressed a greater desire for nonprofit organizations to communicate the impact of programs and services and to be informed in more engaging and personal ways.<\/em><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

      So utilize updates as a way to engage your donors while communicating impact. Useful hint: if you can, include lots of pictures and videos in your updates. Those are the two most effective engagement tools.<\/p>\r\n\r\n\r\n\r\n

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      LOTS of sharing in fundraiser update?<\/strong><\/h3>\r\n\r\n\r\n\r\n

      The marketing rule of seven isn\u2019t a secret: \u00a0we need to see an ad 7-9 times before it becomes recognizable or before the message sinks in. If you keep going with those numbers, by the 20th<\/sup> time, someone sees the ad, that\u2019s when they\u2019ll commit to buying<\/a>.<\/p>\r\n\r\n\r\n\r\n

      The same basic principle can apply to advertising your fundraising campaign. However, it doesn\u2019t work if you just share the same campaign over again. Repetitive<\/em> content won\u2019t attract attention. If anything, it\u2019ll bore your audience.<\/p>\r\n\r\n\r\n\r\n

      Updates provide the opportunity for new and exciting information about your campaign to be shared wide and far. In my excitement about that little kid and his garden, I share the update to my social media, saying \u201cLook what I helped with!\u201d.<\/p>\r\n\r\n\r\n\r\n

      (I do actually often do this. It usually involves bunnies.)<\/p>\r\n\r\n\r\n\r\n

      Inspire your supporters to share your updates, and ensure you provide new<\/em> and engaging <\/em>content for them to share. If each of your supporters can inspire just one friend or family member\u2019s interest, that\u2019s doubling your current donor base.<\/p>\r\n\r\n\r\n\r\n

      It works, too. Just ask all of my friends and family members who\u2019ve been inundated with rescue rabbit spam over the last year and are now loyal bunny lovers.<\/p>\r\n\r\n\r\n\r\n

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      How do you say no to those faces???<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n
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      What can be a fundraiser update?<\/strong><\/h2>\r\n\r\n\r\n\r\n

      An update should be:<\/p>\r\n\r\n\r\n\r\n