{"id":855,"date":"2023-02-28T13:03:18","date_gmt":"2023-02-28T21:03:18","guid":{"rendered":"https:\/\/connectionpoint.com\/fundraiserhub\/?p=855"},"modified":"2025-05-13T15:38:11","modified_gmt":"2025-05-13T22:38:11","slug":"how-to-write-a-fundraising-campaign-story-part-1-why","status":"publish","type":"post","link":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/","title":{"rendered":"Why storytelling is important for your campaign"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\ud83c\udfac Why Your Fundraising Story Matters More Than You Think (Hint: It\u2019s Not Just the Info!)<\/strong><\/strong><\/h3>\n\n\n\n

Let\u2019s cut to the chase: your campaign\u2019s story is everything<\/em>. It\u2019s the Beyonc\u00e9 of your fundraiser. The headliner. The main event. And if you want people to care, donate, and share\u2014it better strike a chord.<\/p>\n\n\n\n

But here\u2019s the plot twist\u2026
Most campaigns make one big mistake: they dump all<\/em> the information. Like, all of it.<\/em> Dates, stats, mission statements, what Brenda said at the last board meeting, the founding story of 2002\u2014bless it, but it\u2019s too much<\/em>.<\/p>\n\n\n\n

Here\u2019s the real tea:<\/strong>
Your story doesn\u2019t move mountains because of facts<\/em>.
It moves mountains because of feelings<\/em>. \u2764\ufe0f<\/p>\n\n\n\n

Think about your favourite book, movie, or Netflix binge.
Why do you love it?
Because of how it made you\u00a0feel, you<\/em>\u00a0laughed, cried, gasped, and<\/span> texted your friends, \u201cYou HAVE to watch this.\u201d<\/p>\n\n\n\n

That\u2019s the kind of emotional reaction your campaign story needs to spark.<\/p>\n\n\n\n

Now, let\u2019s take a quick trip back to our ancient ancestors\u2014the original storytellers.<\/p>\n\n\n\n

Imagine you\u2019re a caveman (or cavewoman \ud83e\udea8), sitting around the fire, when your buddy starts telling you about the time he got chased by a bear. You\u2019re riveted. Why? Because you\u2019re not just being entertained\u2014you’re learning something that might save your life.<\/em><\/p>\n\n\n\n

(Side note: Please do not fight a bear. We do not endorse this.)<\/p>\n\n\n\n

So what\u2019s the point?<\/strong>
People remember stories<\/em>, not statistics.
They support people<\/em>, not platforms.
And they give when they feel connected<\/em>.<\/p>\n\n\n\n

Bottom line:<\/strong> Write a story that makes people feel<\/em>\u2014and they\u2019ll stick around to give<\/em>.<\/p>\n\n\n\n

Now, make \u2018em laugh, cry, and most importantly\u2026 care. \ud83c\udfad\u2728<\/p>\n\n\n\n

But why would our ancient ancestors actually<\/em> pay attention to this guy\u2019s bear-fighting tale (besides the obvious drama)? It\u2019s not like they had popcorn and Netflix. There had to be something in it for them<\/em>\u2014even if they didn\u2019t know what.<\/p>\n\n\n\n

Enter our brain\u2019s hype man: dopamine<\/strong>. \ud83d\udca5<\/p>\n\n\n\n

Dopamine is the feel-good chemical that lights up when a story hooks us. So when our buddy\u2019s near-death bear battle unfolds, we\u2019re emotionally invested<\/em>. We\u2019re thrilled he made it, curious about his survival hacks, and secretly hoping we never need them. Still, we\u2019re learning. We\u2019re engaged. And in the grand game of survival, that emotional payoff might just help us avoid becoming cougar chow.<\/p>\n\n\n\n

Evolution: sponsored by storytelling and just the right amount of danger. \ud83d\udc3b\ud83d\udd25<\/p>\n\n\n\n

Let\u2019s bring this back to your campaign.<\/strong><\/h3>\n\n\n\n

When you’re telling your fundraising story, you\u2019re not just tossing out information and hoping for the best \u2014 you\u2019ve got two big goals in mind:<\/p>\n\n\n\n

    \n
  1. \ud83c\udfaf Get donations to solve a real problem right now.<\/strong><\/li>\n\n\n\n
  2. \ud83d\udc96 Build long-term support by connecting people emotionally to your cause.<\/strong><\/li>\n<\/ol>\n\n\n\n

    The first one is easy: you need funds, and your campaign is how you get them.<\/p>\n\n\n\n

    The second? That\u2019s where the magic happens. \u2728<\/p>\n\n\n\n

    Crowdfunding doesn\u2019t have to be a one-time thing. A powerful campaign story can turn one-time donors into lifelong supporters. When you connect with someone emotionally\u2014when you light up their brain with that feel-good dopamine rush\u2014they don\u2019t just give. They care<\/em>. And once they care, they stick around. They follow your updates, cheer on your success, and tell their friends.<\/p>\n\n\n\n

    Because here\u2019s the thing: your story doesn\u2019t end with the campaign launch. It\u2019s just the beginning. Every dollar raised gets you closer to solving the problem you laid out. Every donor has now bought into<\/em> your journey\u2014and they want to see how it ends.<\/p>\n\n\n\n

    Even better? They bring others along for the ride. And just like that, your campaign turns into a movement. \ud83d\ude80<\/p>\n\n\n\n

    So to sum it all up:<\/strong>
    A great fundraising story makes people feel something. It\u2019s engaging, emotional, and real. That\u2019s what gets them to donate\u2014and keep coming back. When they share your story, your impact grows. And together, you write a chapter that might change the world.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    The art of campaign storytelling.<\/a><\/span><\/p>\n\n\n\n

    Technical writing advice for fundraisers<\/a><\/span>.<\/p>\n\n\n\n

    Need help navigating the campaign story editor?<\/a><\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n\n\n\n
    \n
    Don’t miss out on new and updated fundraising help! Join the Fundraiser Discord channel now!<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    \n
    Ready to start your campaign? Create it now!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \ud83c\udfac Why Your Fundraising Story Matters More Than You Think (Hint: It\u2019s Not Just the Info!) Let\u2019s cut to the chase: your campaign\u2019s story is everything. It\u2019s the Beyonc\u00e9 of…<\/p>\n","protected":false},"author":4,"featured_media":2306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[87,74,64,83,81],"class_list":{"0":"post-855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fundraisers-corner","8":"tag-campaign-strategy","9":"tag-cocopay","10":"tag-fundrazr","11":"tag-petfundr","12":"tag-storytelling"},"yoast_head":"\nWhy storytelling is important for your campaign<\/title>\n<meta name=\"description\" content=\"A fundraising campaign story is the most important part of a campaign, and Part 1 of our storytelling series explains why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why storytelling is important for your campaign\" \/>\n<meta property=\"og:description\" content=\"A fundraising campaign story is the most important part of a campaign, and Part 1 of our storytelling series explains why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraiser Hub\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T21:03:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T22:38:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/connectionpoint.com\/fundraiserhub\/wp-content\/uploads\/2023\/02\/StorytellingFI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"shannon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shannon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/\"},\"author\":{\"name\":\"shannon\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/#\\\/schema\\\/person\\\/733c7a8f5822d6ab703b635e37e81d75\"},\"headline\":\"Why storytelling is important for your campaign\",\"datePublished\":\"2023-02-28T21:03:18+00:00\",\"dateModified\":\"2025-05-13T22:38:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/\"},\"wordCount\":724,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/StorytellingFI.png\",\"keywords\":[\"campaign strategy\",\"cocopay\",\"fundrazr\",\"PetFundr\",\"storytelling\"],\"articleSection\":[\"Blog: Fundraiser's Corner\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/\",\"url\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/\",\"name\":\"Why storytelling is important for your campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/StorytellingFI.png\",\"datePublished\":\"2023-02-28T21:03:18+00:00\",\"dateModified\":\"2025-05-13T22:38:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/#\\\/schema\\\/person\\\/733c7a8f5822d6ab703b635e37e81d75\"},\"description\":\"A fundraising campaign story is the most important part of a campaign, and Part 1 of our storytelling series explains why.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#primaryimage\",\"url\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/StorytellingFI.png\",\"contentUrl\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/StorytellingFI.png\",\"width\":576,\"height\":564},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/how-to-write-a-fundraising-campaign-story-part-1-why\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why storytelling is important for your campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/#website\",\"url\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/\",\"name\":\"Fundraiser Hub\",\"description\":\"Where growth oriented fundraising professionals talk shop.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/#\\\/schema\\\/person\\\/733c7a8f5822d6ab703b635e37e81d75\",\"name\":\"shannon\",\"url\":\"https:\\\/\\\/connectionpoint.com\\\/fundraiserhub\\\/author\\\/shannon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why storytelling is important for your campaign","description":"A fundraising campaign story is the most important part of a campaign, and Part 1 of our storytelling series explains why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/","og_locale":"en_US","og_type":"article","og_title":"Why storytelling is important for your campaign","og_description":"A fundraising campaign story is the most important part of a campaign, and Part 1 of our storytelling series explains why.","og_url":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/","og_site_name":"Fundraiser Hub","article_published_time":"2023-02-28T21:03:18+00:00","article_modified_time":"2025-05-13T22:38:11+00:00","og_image":[{"width":576,"height":564,"url":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-content\/uploads\/2023\/02\/StorytellingFI.png","type":"image\/png"}],"author":"shannon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"shannon","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#article","isPartOf":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/"},"author":{"name":"shannon","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/#\/schema\/person\/733c7a8f5822d6ab703b635e37e81d75"},"headline":"Why storytelling is important for your campaign","datePublished":"2023-02-28T21:03:18+00:00","dateModified":"2025-05-13T22:38:11+00:00","mainEntityOfPage":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/"},"wordCount":724,"commentCount":0,"image":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#primaryimage"},"thumbnailUrl":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-content\/uploads\/2023\/02\/StorytellingFI.png","keywords":["campaign strategy","cocopay","fundrazr","PetFundr","storytelling"],"articleSection":["Blog: Fundraiser's Corner"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/","url":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/","name":"Why storytelling is important for your campaign","isPartOf":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#primaryimage"},"image":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#primaryimage"},"thumbnailUrl":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-content\/uploads\/2023\/02\/StorytellingFI.png","datePublished":"2023-02-28T21:03:18+00:00","dateModified":"2025-05-13T22:38:11+00:00","author":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/#\/schema\/person\/733c7a8f5822d6ab703b635e37e81d75"},"description":"A fundraising campaign story is the most important part of a campaign, and Part 1 of our storytelling series explains why.","breadcrumb":{"@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#primaryimage","url":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-content\/uploads\/2023\/02\/StorytellingFI.png","contentUrl":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-content\/uploads\/2023\/02\/StorytellingFI.png","width":576,"height":564},{"@type":"BreadcrumbList","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-write-a-fundraising-campaign-story-part-1-why\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/connectionpoint.com\/fundraiserhub\/"},{"@type":"ListItem","position":2,"name":"Why storytelling is important for your campaign"}]},{"@type":"WebSite","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/#website","url":"https:\/\/connectionpoint.com\/fundraiserhub\/","name":"Fundraiser Hub","description":"Where growth oriented fundraising professionals talk shop.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/connectionpoint.com\/fundraiserhub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/connectionpoint.com\/fundraiserhub\/#\/schema\/person\/733c7a8f5822d6ab703b635e37e81d75","name":"shannon","url":"https:\/\/connectionpoint.com\/fundraiserhub\/author\/shannon\/"}]}},"_links":{"self":[{"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":17,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":2558,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/posts\/855\/revisions\/2558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/connectionpoint.com\/fundraiserhub\/wp-json\/wp\/v2\/tags?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}