{"id":743,"date":"2022-11-15T15:18:10","date_gmt":"2022-11-15T23:18:10","guid":{"rendered":"https:\/\/connectionpoint.com\/fundraiserhub\/?p=743"},"modified":"2023-12-04T13:13:06","modified_gmt":"2023-12-04T21:13:06","slug":"how-to-optimize-your-fundraising-campaign","status":"publish","type":"post","link":"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-optimize-your-fundraising-campaign\/","title":{"rendered":"Optimizing for fundraising campaign success"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Fundraising campaign success begins with optimizing your campaign – by which we mean focusing on effective\u00a0storytelling<\/span>, imagery<\/span>, and videos<\/span>.\u00a0<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” 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Storytelling\u00a0<\/strong><\/em>for Fundraising Campaign Success<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line”][vc_column_text]\n

Supporters nowadays want to know their contribution’s impact on the world; your story<\/strong> will communicate that to them. Our articles on the 7 Steps to Effective Campaign Storytelling\u00a0<\/strong>guides you through these suggested components:<\/p>\n

    \n
  1. Agreeable opening line<\/strong><\/li>\n
  2. Description of the problem<\/strong> you’ve identified<\/li>\n
  3. Description of your solution<\/strong> to that problem.<\/li>\n
  4. Outline the ‘gap’<\/strong> between the problem and solution (i.e. why the solution can’t yet be carried out).<\/li>\n
  5. Units of impact<\/strong> showcasing to your supporters how they are heroes of the campaign by helping you fill that gap.<\/li>\n
  6. Call to action #1: Contribute to campaign<\/strong><\/li>\n
  7. Call to action #2:\u00a0Share the campaign<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    *Are you crowdfunding for a medical campaign with CoCoPay? View these special story-writing suggestions.<\/a><\/strong><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text scribble_color=”#0891af” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”regular” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]\n

    Images<\/strong><\/em><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line”][vc_column_text]\n

    Pictures are crucial to your supporters’ emotional connection to your campaign. For the most effective images, consider our guidelines in the\u00a0Campaign Success Toolkit.<\/strong><\/a><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text scribble_color=”#0891af” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”regular” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]\n

    Videos<\/strong><\/em><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line”][vc_column_text]As pictures are more impactful than words for emotional impact, video can be more powerful than pictures. Particularly important for those who might not read your story, videos help drive home your message by putting words to imagery in a quick and easy-to-remember way. A video doesn’t have to be long or professionally created, either! The Campaign Success Toolkit<\/a>\u00a0<\/strong>also has a section on videos.<\/p>\n

     <\/p>\n

    See this article in our Help Centre about adding your campaign cover photo and video.<\/a><\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_text_separator title=”” color=”black” border_width=”2″][divider line_type=”No Line”][divider line_type=”No Line” custom_height=”50″][nectar_highlighted_text scribble_color=”#0891af” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”regular” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]\n

    Ready to Get Started?<\/em><\/strong><\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n

    Click to begin your campaign with:<\/strong><\/p>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ color_override=”#004760″ icon_family=”fontawesome” text=”FundRazr” url=”fundrazr.com\/create” css_animation=”fadeInUp” icon_fontawesome=”fa fa-heart”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-2″ color_override=”#de5b6d” icon_family=”fontawesome” text=”CoCoPay” url=”cocopay.co\/create” css_animation=”fadeInUp” icon_fontawesome=”fa fa-medkit”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#ff6538″ icon_family=”fontawesome” text=”PetFundr” url=”petfundr.com\/create” css_animation=”fadeInUp” icon_fontawesome=”fa fa-paw”][\/vc_column_inner][\/vc_row_inner][nectar_highlighted_text scribble_color=”#0891af” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”regular” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]\n

    Have\u00a0Questions?<\/em><\/strong><\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” color_override=”#0891af” solid_text_color_override=”#ffffff” icon_family=”fontawesome” text=”Email our Support Team” css_animation=”fadeInUp” icon_fontawesome=”fa fa-user-circle” url=”mailto:support@connectionpoint.com”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    Find out ways to optimize your Fundraising Campaign<\/p>\n","protected":false},"author":4,"featured_media":128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[42],"tags":[99,87,82,74,64,83,81],"class_list":{"0":"post-743","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-how-to-videos","8":"tag-campaign-optimization","9":"tag-campaign-strategy","10":"tag-campaign-success","11":"tag-cocopay","12":"tag-fundrazr","13":"tag-petfundr","14":"tag-storytelling","15":"post_format-post-format-video"},"yoast_head":"\nOptimizing for fundraising campaign success - Fundraiser Hub<\/title>\n<meta name=\"description\" content=\"Fundraising campaign success begins with optimizing your campaign - by which we mean focusing on effective\u00a0storytelling, imagery, and videos.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectionpoint.com\/fundraiserhub\/how-to-optimize-your-fundraising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing for fundraising campaign success - 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